Monavie Background
MonaVie juice was originally launched in January 2005 by MLM company Monarch Health Sciences, which was founded in 2003 as a distributor of diet and weight loss supplements. In 2005, the executives of Monarch founded MonaVie LLC/MonaVie Inc., a privately-held MLM company based in Salt Lake City, Utah. The newly formed company took over the bottling, distribution, and marketing responsibilities for MonaVie juice products. Monarch Health Sciences and MonaVie, Inc. were both founded by Dallin Larsen, who graduated from Brigham Young University with a B.S. degree in Finance. Larsen previously held senior executive positions with the MLM companies Dynamic Essentials and Usana. According to company sources, MonaVie juice was originally developed by Ralph E. Carson, now the company's Chief Science Officer.
Monavie Product Line
| The MonaVie product line consists of three forms of bottled juice—MonaVie Original, MonaVie Active, and MonaVie Pulse—as well as gel pack versions of the products. The suggested retail prices for MonaVie Original, Active, and Pulse juice are $39, $45, and $45.25 respectively, per one 750-mL (25.5 oz.) bottle. The manufacturer's recommended daily serving size is 2 to 4 ounces.
MonaVie Original and Active juices list the following ingredients: blend of açaí (freeze-dried powder and whole juice); 100% fruit juice from concentrate (white grape, apple, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwifruit, blueberry, wolfberry (goji), pomegranate, lychee, camu camu); fruit purée (pear, banana, bilberry); citric acid, sodium benzoate. In addition to these ingredients, MonaVie Active lists d-glucosamine hydrochloride and esterified fatty acids as additives.
Monavie Pulse juice, launched on September 25, 2008, lists the following ingredients: blend of açai (freeze-dried powder and whole juice), reconstituted fruit juice blend (Concord grape blend, pineapple, apple, prickly pear, pomegranate, elderberry, yumberry, bilberry, blackberry, blueberry, cherry, cranberry, raspberry, aronia), puree fruit blend (acerola, strawberry, cupuaçu, camu camu), plant sterols (emulsified with corn syrup solids, polyglycerol esters of fatty acids, gum acacia), Apple Phyto-Phenolics (polyphenol blend), omega-3 (cranberry seed oil), resveratrol, natural flavors, potassium sorbate (preservative), sodium benzoate (preservative), citric acid. According to the company, 4 ounces of MonaVie Pulse provide 0.8 g plant sterols.
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A patent application for the freeze-dried açaí powder (Opti-Açaí) used in MonaVie was submitted to the World Intellectual Property Organization in 2004 by developers Alexander G. Schauss and Kenneth A. Murdock. WIPO’s Preliminary Report on Patentability deemed that many of the claims in the patent application did not support the novelty, inventiveness, or industrial applicability of the process, and as of 2008, the patent had not been approved. Opti-açaí is marketed by K2A International, a business partnership between Schauss, Murdock, and MonaVie vice-president Jeff Graham.
Monavie Company Snapshot
Type: Private
Founded: 2005
Headquarters: Salt Lake City, Utah
Products: MonaVie Original Blend, MonaVie Kosher Blend, MonaVie Active Blend, MonaVie Pulse Blend, MonaVie Gel Packs, MonaVie Active Gel Packs
Key Executives and Founders:Dallin Larsen, Henry Marsh, Dell Brown, Randy Larsen, Amy Cowley, Mark Iscaro |
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